工作经历

• Finance Copywriter

  Quicken Loans

  2024.01-至今

  (2 年)

  • Created high-impact ad copy for personal finance products, increasing click-through rates by 25% using user-generated content (UGC). • Optimized ad strategies and tested messaging angles, boosting customer acquisition by 30% in the first quarter. • Led a team of junior copywriters to produce multi-channel financial content that adhered to brand and regulatory standards. • Developed a personal finance copywriting style guide, reducing content revisions by 40%. • Managed influencer campaigns, improving UGC quality and doubling engagement rates on financial platforms. • Analyzed data to refine messaging, driving a 35% increase in conversions for targeted demographics.
• Personal Finance Copy Writer

  Intellectia

  2024.06-至今

  (1 年)

  • Wrote clear, actionable personal finance articles for young adults, Ø Project Lead for Influencer Collaboration Initiated and managed a successful influencer collaboration project that expanded brand reach by over 500,000 impressions. A Reduced Content Revision Time Created an internal style guide that streamlined workflow and cut content revisions by over 40%, saving countless editing hours. SKILLS SEO Optimization Content Strategy Hootsuite Marketing Fundamentals SEMrush A/B Testing increasing engagement by 30%. • Created guides on budgeting, saving, and financial milestones, improving reader retention. • Integrated expert insights and updated content to maintain relevance, boosting page views by 25%. • Optimized articles for SEO, increasing organic traffic and search rankings. Adapted content based on audience feedback, ensuring it met the needs of 20- and 30-somethings.
• Content Writer-Remote

  Creative Circle

  2022.04-2024.07

  (2 年)

  • Delivered consistent blog content that increased website traffic by 20% through SEO-optimized writing. • Contributed to social media engagement strategies, leading to a 25% growth in followers over 6 months. • Assisted in writing sales copy for online ad campaigns that surpassed lead generation targets by 10%. • Participated in creative brainstorming sessions that led to the successful launch of a viral marketing video series.
• Saas Content Writer

  Impact.co

  2022.03-2023.08

  (1 年)

  impact.com • Created blog posts, social media content, and email campaigns, simplifying complex topics for better reader engagement. • Partnered with SEO experts and developers to craft cohesive narratives, increasing audience engagement by 35%. • Maintained brand consistency across all content, strengthening client identities. • Researched industry trends to keep content relevant, boosting engagement by 20%. • Edited content for accuracy and clarity, achieving a 98% approval rate with minimal revisions. • Optimized content for maximum reach and conversions, reinforcing brand messaging. On-Page optimization EXPERIENCE
• Freelance Personal Finance Writer

  LD Money Media LLC

  2021.10-2022.10

  (1 年)

  • Created educational personal finance content across blogs, guides, and social media, increasing organic traffic by 30%. • Collaborated with editorial teams to produce 40= articles per quarter, boosting audience engagement by 25%. • Grew blog readership from 1,000 to 8,000 monthly visitors through targeted content campaigns. • Led content strategy, enhancing brand trust and authority in the personal finance space. • Conducted in-depth research, increasing lead generation by 15% through accurate and reliable financial advice. • Wrote conversion-oriented copy for financial product pages, raising lead conversions by 18%. • Increased brand visibility and audience loyalty by 22% through engaging, value-driven content

教育经历

• University of California, Berrilee, Haas School of Business

  Accounting and Business Management

  2022.06-2023.11

  (1 年)

  Master's Degree, Accounting and Business Management

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