简介

工作经历

• Country manager Argentina, Spain and USA

  Kiwitaxi.com

  2025.01-至今

  (8 个月)

  Set and implemented the business development strategy for Spain, the USA, and Greece, including partner network expansion, operational readiness, and localization of customer acquisition channels. Drove the achievement of commercial KPIs (sales, ROI, CAC) by coordinating the efforts of cross-functional teams across marketing, operations, product, and customer service. Represented the company in negotiations with key B2B partners, including travel agencies, aggregators, and airport authorities, acting as the local face of the brand. Initiated and managed research projects and competitor benchmarking to identify new business opportunities and optimize the go-to-market approach. Led the launch of new destinations within Spain and the USA, including city-level rollout planning, pricing strategy, onboarding of local providers, and ongoing performance tracking. Continuously analyzed business results across existing routes, implementing corrective measures to enhance conversion rates, ride availability, and customer satisfaction. Identified and tested new projects and tools (e.g., dynamic pricing, driver scoring systems) to improve scalability and operational efficiency in mature and emerging markets.
• Country Manager Russia and Latin America

  Snowplus

  2021.10-至今

  (4 年)

  Developed the Route-to-Market strategy for entering the Russian market, achieving financial objectives through strategic partnership building, and providing regulatory compliance reviews and advice across applicable geographies. This includes anticipating future regulatory changes and their potential impact on business and strategic growth initiatives, as well as sustainability. Oversaw the full scope of daily operations within the Russian entity. Developed and implemented channel and marketing strategies, including product market fit development, and the process of selecting partners for further execution. Coordinated the development of key performance goals for various functions and direct reports. Ensured the development of tactical programs to achieve targeted goals and objectives. Ensured the overall delivery and quality of the unit's offerings to customers. Led key hiring and talent development programs. Maintained budgets and optimized expenses through established policies and processes.
• Head of Commercial strategy Russia and CIS

  FrieslandCampina

  2020.04-2021.10

  (2 年)

  Developed and implemented effective trade marketing strategies for modern/traditional trade and special channels. Led sales KPIs (baseline and incremental volume, budget management, and main business KPIs monitoring and execution), and developed new opportunities. Managed new product launches, from Route-to-Market development to ensuring excellence in execution. Conducted effectiveness analysis (ROI) of promotional activation programs and provided monthly performance reports to the Key Account Department. Developed customized solutions based on shopper behavior for top five partners. Led Category Management (CatMan) projects with top clients. Developed sales activation tools, including merchandising books, catalogues for secondary placement, Perfect Store projects, and motivation programs, and provided negotiation support for key accounts. Developed and executed trade channel strategies based on Revenue Growth Management (RGM). Developed successful joint business plans for top retailers in close collaboration with the Key Accounts team. Managed a team of six direct reports.
• Head of Sales Department of CIS countries

  Kellogg's

  2018.06-2020.04

  (2 年)

  Led the sales force with responsibility for key account management, distributor operations, revenue growth management (RGM), trade marketing, category management, sales planning, and operations in the CIS. Developed a sales strategy for the CIS to achieve five-year ambition targets. Designed and deployed new organizational setups, sales standards, tools, and processes. Defined and managed monthly and annual top-line/bottom-line objectives and market share targets. Continuously built cost-efficiency across overheads, trade spends, and customer trade terms. Established sales force KPI systems based on SFA solutions and implemented a demanding forecast process. Developed and implemented effective trade marketing strategies for modern/traditional trade and special channels. Managed sales KPIs, including baseline and incremental volume, budget management, and monitoring of main business KPIs in trade marketing (TM). Identified and developed new opportunities. Adjusted distributors’ commercial terms through role definition and selection criteria. Analyzed business development, market trends, competitive environment, and assessed risks and opportunities. Created various distribution, pricing, merchandising, and visibility standards, promotional guidance, and category management presentations for the Sales Department. Managed a team of over 100 members.
• Head of Trade Marketing and Category Management Russia and CIS

  Perfetti Van Melle

  2014.07-2018.06

  (4 年)

  PVM Russia today is an absolute leader of none-chocolate confectionery market in Russia with more than 25% share establishing at bon-bon, gum markets and entering at chocolate market. Wide portfolio of strong international brands (Mentos, Chupa Chups, Fruit-tella, Meller, Smint) http://www.perfettivanmelle.com
• Trade Marketing manager/Senior Channel Marketing manager

  LG Electronics

  2010.08-2014.07

  (4 年)

  LG Electronics is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. http://www.lg.com
• National Key Account Manager

  Procter & Gamble

  2007.05-2010.08

  (3 年)

  The Procter & Gamble Company (P&G) is a giant in the area of consumer goods. http://www.pg.com
• Trade marketing specialist and City Sales Supervisor

  Japan Tobacco International

  2003.03-2007.05

  (4 年)

  Japan Tobacco International is a leading international tobacco product manufacturer http://www.jti.com

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