Established a centralized project management solution for a cross-functional marketing organization Programmed custom dashboards in PowerBi which fully integrated with the existing Microsoft platform Designed and implemented governance frameworks, planning cadences, risk/dependency management, and standardized reporting to support executive decision-making. Trained staff to incorporate new tools and systems into their existing work and to transition to internal ownership of the platform Drove adoption of new ways of working through workflows, executive dashboards, and stakeholder training.

As a freelance event project manager, I specialize in event operations, guest management, and VIP hospitality for major global events. Developing comprehensive project plans and tracking systems to manage complex event timelines and dependencies VIP Event Project Management: Led the execution of the 2034 World Cup Announcement Fireworks & Drone Show Viewing Event. Travel & Guest Management: Oversaw travel, accommodation, and logistics for 55 artists and crew at Sanaam Concert Al Ula. Production Support: Assisted in F&B and supply management for the VIB2 area at MDL Beast Soundstorm. Festival Operations: Managed logistics and stage operations for MDL Beast Balad Beast, ensuring a premium experience for 1,200 attendees. Luxury Hospitality: Supervised hospitality teams for Abu Dhabi Formula 1 Grand Prix, delivering top-tier service to 2,000 VIP guests.

Directed the Canadian Annual National Conference, generating $1.25M+ in revenue with 1,000+ attendees; proposed and managed annual event budgets, set revenue targets, and controlled operational costs. Led cross-functional stakeholder meetings with detailed action tracking; created dashboards to monitor KPIs, budgets, and milestones, ensuring visibility and accountability. Implemented risk management processes to proactively address potential issues; negotiated vendor and partner contracts to optimize resources and secure favorable terms.

Delivered 40 events over six months for more than 10,000 delegates, achieving F&B revenue exceeding $3million CAD. Acted as the primary liaison between clients and operational teams to plan and execute successful events of varying scope and complexity. Coordinated activities with service contractors and communicated detailed requirements to operational departments to ensure seamless event execution. Developed tailored sales and marketing strategies to drive event revenue and enhance client satisfaction.

Planned and executed all educational and professional development programs, including virtual and in-person conferences, webinars, and special events; managed external providers to ensure smooth delivery and post-event evaluation. Developed and implemented marketing strategies with the communications team, leveraging social media, corporate channels, and traditional media to maximize reach.

Planned and coordinated five biannual department planning events for 150 staff, including sessions with project directors and international participants; led webinars with up to 100 attendees and external speakers. Developed business proposals valued at $1M–$10M, securing funding and program approvals.