工作经历

• Head of Overseas Brand Operations & Strategy

  百佳荟集团 (BESTSUPPLIERS HOLDING GROUP)

  2025.11-至今

  (6 个月)

  -Localized brand messaging for B2B/B2C overseas markets. -Prioritized high-potential markets via insights and regulations. -Executed full go‐to‐market for new country launches. -Aligned brand strategy with sales and product launches. -Turned local feedback into product/sourcing decisions. -Hired and led overseas teams to drive high-volume orders. -Localized websites, social, and e‐commerce platforms. -Produced livestreaming/video content for global distribution.
• market development lead - africa

  巨星控股集团 (Hangzhou GreatStar Industrial Co., Ltd.)

  2021.12-2025.10

  (4 年)

  -Identify & develop new distributors/partners across Africa. -Drive revenue for hand and power tools product lines. -Analyze regional market trends, pricing, and competitor activity. -Build & maintain strong B2B customer relationships. -Increase GreatStar brand visibility in African markets. -Work with HQ (Hangzhou) on logistics, pricing, and product fit. -Provide regular sales forecasts & market feedback.
• Cross Border & E‐commerce Operations Intern

  Amazon, Alibaba, Walmart (Hangzhou)

  2020.01-2021.01

  (1 年)

  -Listing products on cross‐border platforms targeting America, Canada, and Europe. -Manage self-shipped orders, ensure same-day/next-day SLA, and troubleshoot carrier pickups. -Resolve stranded inventory, listing errors related to fulfillment, and blocked ASINs due to policy violations. -Replying to inquiries and pickup international phone calls.

项目

• New Brand development in africa

  Brand is ready in Africa,USA and europe

  2021.12-2025.10

  (4 年)

  We introduced the WORKPRO brand from the ground up both the brand and its products were entirely new. I took the lead in developing a product line that has since become highly sought after, and I was responsible for shaping the brand’s name, identity, promise, visuals, and more. Today, WORKPRO has gained strong popularity across Africa, the U.S., and Europe.

教育经历

• ZHEJIANG GONGSHANG UNIVERSITY

  MANAGEMENT SCIENCE AND ENGINEERING

  2019.09-2021.12

  (2 年)

  -Applies quantitative analysis and systems thinking to marketing, branding, and product management. -Enables data-driven market research, SEO/SEM experimentation, and business analytics. -Directly relevant to product strategy, supply chain optimization, and production planning. -Turns brand vision into scalable, measurable operational execution.

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