Michael
Sales & Marketing
男27 岁市场推广/SEO/商业数据分析/市场调研与分析/市场专员/市场经理/主管/市场总监住在 津巴布韦国籍 津巴布韦
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简介
Results-driven Senior Paid Media
Manager with 4+ years of experience
planning, executing, and optimizing
high-performing lead generation
campaigns across Google Ads, Meta
(Facebook & Instagram), TikTok, and
WhatsApp. Experienced in managing the
full campaign lifecycle, including
audience research, keyword strategy, ad
creation, budget management, A/B
testing, conversion optimization, and
performance reporting.
Skilled at using Google Analytics, Meta
Ads Manager, AI-powered marketing
tools, and Canva to drive quali ed leads
while improving conversion rates and
return on ad spend. Strong analytical
thinker with a passion for data-driven
decision making, continuous testing,
and scaling paid acquisition strategies
that deliver measurable business
growth.
工作经历
Digital Marketing Manager
LBB2022.09-至今(4 年)-Develop and execute digital marketing strategies across Meta, Google, TikTok, and WhatsApp. -Manage customer acquisition, social media marketing, and lead generation campaigns. -Create marketing content and branding materials using AI tools and Canva. -Monitor campaign performance and optimize marketing initiatives using analytics. -Support multiple business brands through strategic marketing and digital growth initiatives. -Developed and executed comprehensive digital marketing strategies that increased brand awareness and drove a 30% growth in online engagement. -Analyzed market trends and consumer behavior to tailor digital campaigns that improved conversion rates by 20%.Digital Project Manager
LAST MILES DISTRIBUTION(LMD)2021.02-2021.12(1 年)-Led the delivery of a custom Purchase Order Management application by coordinating third-party software developers and stakeholders. -Implemented the Track-POD logistics management system, improving delivery visibility and operational e ciency. -Designed and developed a WhatsApp-integrated chatbot to automate customer support. -Implemented Xero Accounting Software to streamline nancial processes. -Deployed the Sales Intellect POS system to improve sales, inventory management, and reporting. -Managed project timelines, vendor relationships, and successful technology implementations
教育经历
Liaoning Petrochemical University
Engineering In Computer Science & Technology2018.03-2021.12(4 年)Four years of studyChrist Ministries High School
Zimsec Certificate2014.01-2017.11(4 年)Four Years of study
语言
中文（普通话）
基础
英语
流利
证书
Google Ads Measurement
Google Analytics Certificate
技能
Social Media Management
Meta Ads
Campaign Optimization
A/B Testing
Cost Per Lead
ROAS Optimization
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