monthly revenue to over ₫950M within 6 months. Handled end-of-month financial planning and tracking of sales KPIs for a team of 5 sales staff. Managed purchasing, maintaining budgets at 30–35% of monthly sales. Ran social media promotions that helped maintain 30% MoM revenue growth over a 3-month period. Set up and maintained customer service procedure; trained and supported a 10-person service team.

Processed user database and product ideas from Marketing/ Publishers for prototypes, with baseline D1/D3/D7 retention of 35%/15%/10%. Designed game features and monetization systems to increase LTV of users, with products reaching 20+ million total downloads on Google Play. Analyzed player behavior, built KPI tracking frameworks, and implemented data-driven improvements throughout the product lifecycle, baseline churn rate kept at 0.5% per level. Conducted market trend analysis and evaluated media IPs (e.g., Douluo Dalu, Angry Birds, etc..) to identify commercially viable concepts and integrate them into production, with product from market research reaching 7+ million download on Google Play, Performed product review prior to launch and proposed localization adjustments based on regional market demands (China, Southeast Asia, and global markets).

Drafted Hyper Casual game design documents for in-house project. Handled data and in-game resources for Dragon Mania Legend - Chinese Version, an IP with 100+ million download on Google Play and 165 thousand ratings on Apple App Store. Researched market insights for SEA and Chinese Market, and other small in-house projects. ACADEMICS