简介

工作经历

• Head of Marketing Communications

  GO GO GIGGLES CO., LTD.

  2025.02-至今

  (2 年)

  Cross-Border Operations & Sourcing: Established a direct-cost supplier network across China and built seamless cross-border workflows between Bangkok management and local Chinese execution teams. Product Strategy: Designed a modular-priced travel portfolio across 5 Greater China hubs GTM & Acquisition: Built a content-led referral funnel for high-net-worth individuals (HNWIs) without paid media spend.
• Head of Marketing Communications

  Futera

  2025.02-2026.07

  (1 年)

  Brand DNA Breakthrough: Unlocked core Brand DNA (Craftsmanship & Heritage), pivoting content away from mass-market competitors and building a framework that gained recognition from major global competitors. 60-Second Zero-CAC Sell-Out: Built a narrative-driven GTM strategy that generated intense organic demand, achieving a 100% inventory sell-out within 60 seconds with zero paid ad spend. IP Product Co-Development: Co-developed the SUSU TCG system from concept to commercial launch, managing game mechanics, card balancing, packaging, and strict global sports IP compliance. AI-Powered Operations: Integrated Generative AI (Prompt Engineering, Image/Video AI) into the creative pipeline, significantly cutting turnaround time while upgrading visual standards. Regional Events & VIP Partnerships: Designed immersive booth setups for major SEA & China expos and co-represented C-suite alongside the CEO across major regional expos for strategic B2B/VIP partnerships.
• Project Manager

  KROSS KONNECT CO., LTD.

  2022.01-2025.01

  (3 年)

  International Event Logistics: Managed full-cycle execution, budgets, procurement, and setup for overseas trade shows in Hong Kong. Cross-Functional Team Coordination: Led cross-functional teams to achieve project KPIs and resolve workplace conflicts smoothly. B2B Engagement: Acted as the main communication bridge for overseas B2B clients.
• Education Assistant

  KIS International School

  2017.08-2023.11

  (6 年)

  Special Needs Support: Provided one-on-one and small-group guidance for students with Special Educational Needs, creating a safe, patient, and encouraging environment for learning. Teaching Chinese to Foreign Students: Worked as a Chinese Language EA, teaching Mandarin to international children. Created interactive lessons and games to help non-native students understand vocabulary and pronunciation easily. Differentiated Teaching Methods: Partnered with lead teachers to update and improve lesson plans. Used differentiated learning strategies (visual tools, step-by-step tasks, and hands-on activities) so students with different learning speeds could understand the lessons clearly. Child Psychology & Behavior: Applied understanding of child psychology to handle classroom dynamics, manage behavioral challenges calmly, and encourage teamwork among children of different ages.

教育经历

• Silpakorn University

  Asian Studies

  2012.08-2016.10

  (4 年)

  It's an intensive language which is Chinese, learning alongside a deep education in the history, culture, politics, and economics of East Asia.

语言

证书