Handling Audio Video Solution, Display Solution, Printers and Photocopiers, etc. (Brands are, Kyocera, Epson, RISO, Pantum, Fujifilm Samsung, Horion. etc.) . Establish, manage, and nurture relationships with channel partners, dealers, and distributors. Ensure effective onboarding, training, and support to all channel partners. Monitor partner performance, resolve conflicts, and align efforts to achieve sales goals. Create and manage partner incentive programs, pricing structures, and discount schemes. Ensure compliance with distribution agreements and company policies. Expand the partner and customer base in untapped regions or segments. Submit regular reports on sales performance, market conditions, and partner feedback. Collaborate with marketing teams for lead generation, product positioning, and promotional campaigns. Maintain strong relationships with key customers and strategic accounts. Ensure high levels of customer satisfaction through effective service delivery. Address escalated customer issues promptly and effectively. Ensure timely communication of new product launches, pricing updates, and sales programs to partners and internal teams.

Handling Printers and Photocopiers, etc. (Brand is OKI.). Co-ordinating with Principals for ordering the products. Tracked competition & provided necessary feedback to the management through market surveys. Negotiated partnership agreements and pricing structures to maximize profitability and channel performance. Drove joint business planning and quarterly reviews with partners to ensure achievement of sales targets. Collaborated cross-functionally with sales, marketing, and product teams to support channel sales initiatives. Analyzed partner performance and provided strategic recommendations to improve engagement and sales outcomes. Launched incentive programs and promotional campaigns that increased partner participation and deal conversion rates. Resolved channel conflicts and ensured partner compliance with company policies and contractual obligations.

Handling Printers and Photocopiers, etc. (Brand is Memjet & RISO.). To Ensure proper coverage of the territory and making of cold calls for creation of new prospects for identifying business. To ensure achievement of Sales targets in the assigned territory. To Ensure key account management and regular follow with prospective customers. To ensure timely submission of reports & collection of payments.

Facilitate cold and warm calls to prospective leads; schedule and follow through on calls with leads and current customers. Source and work customer referrals. Answer all lead and customer questions accurately; prioritize and/or escalate lead and customer questions as needed. Perform cost-benefit analysis for prospective customers and advise on appropriate purchase options. Promote specific products as directed by upper management. Inform leads and customers of current promotions and discounts. Maintain positive business and customer relationships in the effort to extend customer lifetime value. Develop strategies for more effective sales, both individually and as part of a team. Track all appointments, sales, complaints, status reports, etc. thoroughly for manager review. Self-improve continuously by way of experience and manager feedback.