简介

工作经历

• Marketing Communications Lead

  St. Paul's University

  2016.10-2021.01

  (4 年)

  Organized and participated in the '2nd Building Capacity for Nursing and Midwifery Leadership in Africa' Conference Developed marketing material for outdoor activation campaigns Developed a 'Sustainable Competitive Advantage' online module for corporate clients and startups Formulated and executed strategic BTL activation campaigns Organized and executed ATL campaigns Instituted partnerships with Google and KUJ as strategic industry partners Increased departmental productivity through collaboration tools (Slack, Trello, Google Drive) Instituted marketing research, competitor tracking and territory analysis to inform strategy development Developed segmentation, targeting and strategic positioning strategies to create a niche market for programmes Departmental planning (Budgeting, report presentation and coordination of activities across satellite campuses) Database management Supervised a team of 6 team members Pitch preparation and presentations Managed different stakeholder groups across online and offline platforms
• Public Relations and Communications Officer

  Kenya Export Promotion and Branding Agency

  2015.10-2016.10

  (1 年)

  Social media strategy development and marketing Created and edited the institutional booklet Content curation for online and offline campaigns Conceptual design of social media tools Increased social media traffic by 54.1% Increased online engagement from public stakeholders by 44.9% Increased online visibility of Board campaigns by 104.6% Content marketing Reviewed and edited website content to guarantee high quality messaging Collaborated with designers and the editorial team on marketing materials Development of information material Conducted PESTEL analysis as a point of information for Board initiatives Successfully executed the #KenyaNiMimi and #ThinkConservation social media campaigns that gained international visibility Developed partnerships with local businesses to secure support for Board programmes.
• Customer Service Officer

  ICEA LION Asset Management

  2014.10-2015.10

  (1 年)

  Management of the Kenya-Uganda Unit Trust client accounts Conducted competitor tracking and analysis to inform portfolio strategy Collected performance data as basis of information for sales strategy Developed partnerships with agencies and brokers to secure third party promotions. Targeted both offline and online consumers by designing a multi-pronged, comprehensive marketing strategies Customer relationship management Coordinated internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials. Developed sales monitoring systems to analyse the effectiveness of sales incentive programmes Development of customer loyalty programmes Planning and coordination of corporate events Key account management of vendors and community partners.

教育经历

• University of Nairobi

  MSc. Marketing (Brand and Sales Management)

  2015.09-2018.12

  (3 年)

  The two-year postgraduate masters programme focussed on some key areas of marketing practice with core emphasis on: -Marketing Research -Consumer Research -Brand Equity Management -Key Accounts and Relationship Management -Research Methodology in Marketi
• Moi University

  Communication and Public Relations

  2009.09-2013.12

  (4 年)

  The four year Bachelor's Degree programme in Communication (with an emphasis in Public Relations) focussed on the following key concepts in communication: -Corporate Communication -Corporate Writing -Communication and Media Research -Writing and Editing