-Led the engagement and alignment of Huawei’s channel activities for the Named Channel, focusing on major System Integrators. - Developed and executed Huawei Egypt’s Enterprise business strategy, providing market insights and supporting account teams in identifying and pursuing new sales opportunities. - Conducted account mapping and partner development initiatives to drive collaboration between Named Partners and enterprise accounts, ensuring successful business operations and joint project execution. - Managed SI/Sales Partner business development for Named Accounts and channel sales within the commercial medium market, achieving sales targets and expanding market reach. - Drove strategic business development initiatives with partners, including incentive planning, business engagement support, workshops, branding activities, and channel policy enforcement. - Oversaw channel sales operations for the commercial sector, supporting channel leads and partners throughout the sales cycle, from lead generation to order closure. - Delivered impactful sales presentations and enablement programs for partner teams to enhance their market positioning and sales capabilities. - Provided ongoing support to channel partners in acquiring and managing existing and new customers in the commercial sector and non-named accounts. - Built and maintained strong relationships with key decision-makers, including CxOs of partner organizations, to drive business growth and strategic collaboration.