•Scaled two operational teams (Content Operations and Video Audit) from inception to fully functional units, enhancing content supply and user engagement metrics. •Developed and standardized SOPs, improving cross-functional collaboration and operational efficiency across regional and central teams. •Led trend research and competitive analysis to inform content initiatives aligned with platform KPIs. Key Impact: •Increased video supply and user consumption metrics through strategic content pipeline management. •Built collaborative frameworks that reduced operational bottlenecks by 30%.

•Led multi-category content operations across Emotion, Lifestyle, Sports, Technology, and Automotive verticals. •Partnered with product and engineering teams to drive feature adoption and optimize content discovery algorithms. •Designed and executed large-scale creator campaigns and incentive programs based on user behavior data. Key Impact: •Executed key partnerships with organizations like PSSI, LaLiga, Manchester City, Rapi Film, Indosiar, and SCTV. •Managed a portfolio of high-performing creators, contributing directly to platform consumption growth targets.

•Curated and optimized editorial content feeds based on trending topics and platform analytics. •Negotiated and onboarded 40+ key KOLs, generating significant impact on app installs and daily active user metrics. Achievement: •Received ByteDance Spot Bonus Award for exceeding KPIs related to KOL partnerships and offline-to-online event success.

Directed editorial strategy and content planning for the sports vertical, driving an increase in reader engagement.

•Managed content workflows and supervised editorial teams. •Produced high-visibility interviews and exclusive content with major sports figures.

Developed digital campaigns and managed branded content for LINE Indonesia.