简介

工作经历

• Product Manager

  Accenture Song

  2020.12-至今

  (5 年)

  Attributed to $50M+ in upsell and cross-sell revenue in FY23 & FY24 by launching 4 D2C digital products for a top Enterprise eCommerce client. Resulting to 35% increase in customer engagement, contributing directly to sales pipeline expansion. Technical Product and pre-sales lead for Sales, Engineering, and Marketing teams across 6 Strategic accounts, driving additional and cross-sell business within Enterprise Accounts. Partnered with Saas account team to scope Enterprise projects and drive adoption throughout the deal cycle, including: software demonstrations (8-10/week), needs-analysis (3/week), and business case alignment (2/week), resulting in 40% vendor of choice technical wins. Awarded 2 “Distinct Achievement” award for leading client initial scope & SOWs for successful handoff to the Professional Services team, leading to +7 NPS gain from FY22 - FY24. Collaborated cross-functionally with marketing and sales to improve conversion campaigns, increasing MRR by 15% by segmented upsell/cross-sells and attributed to a +13% win rate amongst the Product Team division. Drove product-adoption and average renewal deal size by 21% through deep discovery analysis and solutioning to client pains using Challenger Methodology and pain-solution mapping workshops.
• Digital Marketing Analyst

  Accenture Song

  2019.09-2020.12

  (1 年)

  Directed $250K+ in campaign ad spend across Google Ads and Meta Ads, resulting in a 30% increase in client sales and improving ROAS by 2.5x. Built and optimized paid ad funnels, increasing qualified leads by 40% and reducing CAC by 22%. Developed and executed A/B testing plans to improve CTR and CVR by 15% and 12%, respectively. Cross–Collaborated directly with the Account Management team to align marketing strategy to increase MQL to SQL conversion.
• Software Engineer

  JP Morgan Chase

  2018.05-2018.08

  (4 个月)

  Designed a modular UI framework estimated to reduce development costs by $1M+ annually across multiple applications. Enhanced user interface components, reducing error rate by 15%, improving usability across internal teams. Developed unit tests achieving 98% code coverage, ensuring production-grade reliability.

教育经历

• University of Minnesota, Minneapolis, MN

  Information Technology Infrastructure

  2014.09-2018.12

  (4 年)

  B.S. in Information Technology Infrastructure with Minor in Computer Science. Focused on systems architecture, software development, and data analytics. Certified: Google Ads Search, Meta Digital Marketing Associate, Professional Scrum Master I (PSM I), Professional Scrum Product Owner I (PSPO I).

语言

证书