简介

工作经历

• Co-Founcer & Head of International Business

  Infinite Vision Ltd.

  2025.09-至今

  (1 年)

  - Co-founded and built a cross-border e-commerce agency from the ground up, aimed at driving international brand growth and scaling cross-border TikTok Shop operations across the US and European markets for premium fashion brands. - Built a repeatable process for analyzing and improving performance metrics for client accounts, prioritized by business impact. Portfolio passed several million USD in cumulative GMV in year one and now runs without me.
• Senior Marketing Project Manager

  Great Wall Motor Germany GmbH (Chinese Automotive MNC)

  2022.10-2024.09

  (2 年)

  - Owned the end-to-end core asset readiness project for a 14-day international press-launch event in Italy, governing a cross-functional program across 7 internal stakeholder teams and 8 external partners with changing matrix structures over a 4-month timeline: delivered full asset readiness with zero downtime throughout the event, securing a 19M € AVE. - Represented GWM on the stand at the 2022 Paris Motor Show, giving welcome remarks and short talks to KOCs (Key OpinionClients) as part of the marketing team's "GWM ambassador" programme.
• Founder & CEO

  VCC mk, Cologne

  2010.10-2015.04

  (5 年)

  2010 until 2015 Founded and scaled a boutique marketing agency for SME clients, delivering tailored branding, multi-channel marketing strategies and content creation. Directed an agile network of up to 10 simultaneously working freelance specialists.

教育经历

• Fudan University, Shanghai

  Chinese Language (Intermediate, HSK 3)

  2024.08-2025.07

  (1 年)

  Languages classes up to HSK 3 level
• Technical University of Appliec Sciences Cologne

  Integrated Design (International Marketing & Innovation Design)

  2014.09-2018.07

  (4 年)

  International curriculum with focus fields in Marketing, Branding, Design Thinking, Teamwork and Leadership

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