Sebastian Engel

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简介

Professional Summary A confident, professional, experienced, and reliable “Hands-on” Senior Sales Manager with more than 20 years of experience in the international lighting and LED industry. Possesses excellent networking, management, communication, and leadership skills. Key Accomplishments Significantly expanded the key account customer base and revenue with yearly growth at Treston Germany and secured major projects with renownend companies. As Export Sales Manager, increased turnover from €150K to €2.0 million within 2 years in sales areas worldwide, securing global key accounts. Established a strong network with OEMs (e.g., LTS, SATTLER, XAL Group), architects, lighting designers, and within the stage-studio-TV and entertainment industry, building an excellent reputation. Secured important pilot projects, OEM partners, and key accounts at Soraa and AED Group. Developed and launched the high-end LED brand Q-MAX for Multi-Lite in Germany, achieving significant growth in quantity and turnover within 2 years. Managed the purchase and sales, including finding new manufacturers for LED fixtures and accessories globally, maintaining close contact with OEMs.

工作经历

  • Key Account Manager D/A/CH

    CPA Lichtkonzept GmbH & Co.KG
    2025.10-至今(8 个月)
    Manage key accounts across the DACH region, develop new business opportunities and maintain long-term strategic customer relationships. Cover lighting industry clients including manufacturers, project partners and design institutes, handle project specification, business negotiation and order follow-up. Develop regional sales strategies, expand market channels and drive continuous sales growth in the DACH market.
  • Sales Director

    Bott GmbH & Co. KG
    2023.04-2024.11(2 年)
    Expansion and leadership of the Business Unit for workspace storage equipment in Germany and Europe in close cooperation with Bott Ltd. (subsidiary) in the UK and 13 regional managers. Continuous development of a sales strategy for Key Accounts trade. Market analysis including trend research in cooperation with the product management team. Management and expansion of key accounts in trade (e.g., new product listings, consulting, and planning assistance for projects, promotions). Instructor for webinars on ESD and workplace lighting. Trainer for customers and colleagues in the field of workspace storage equipment, workstations and lighting in Germany and Europe. Representation of the Bott brand at trade fairs and customer events in Germany and Europe. Regular reporting to the CEO. Regular participation in leadership coaching sessions.
  • Area Sales Manager North Germany Industry & Retail

    Treston Deutschland GmbH, Hamburg Germany
    2018.04-2023.04(5 年)
    Responsible for the sales of industrial workstations and workspace storage equipment in postal code area 01-39 to key accounts, including planning and drawings in Pcon Planner. Significant growth of turnover, margin and customer base. Additional responsibility for the lighting business, serving as the internal and external contact for lighting and ESD, pricing, sales strategies, and market analysis. Conducted project assessments and provided intensive on-site consulting for key accounts. Developed and conceptualized custom solutions for clients in close collaboration with engineering and product management teams in Finland. Regularly reported to Managing Director. Participated in national and international trade fairs. Created quotations in MS AX. Managed CRM in Salesforce. Regularly participated in further training. Frequently served as an instructor for internal and external webinars and training sessions.
  • Specification Sales Manager Germany

    SORAA Inc. Fremont, CA/USA
    2016.04-2017.06(1 年)
    Planned visits, acquisition, and meetings with lighting designers/architects, project offices, dealers, manufacturers, and corporate accounts (e.g., Meyer Werft, Block House Group) in Germany. Specified projects for the aforementioned clients through on-site sampling or at the object. Conducted market research on new construction projects in the hospitality, cruise, and restaurant sectors. Regularly participated in trade fairs such as Light & Building. Organized and conducted events with clients (e.g., "Wine & Cheese" events, "Lunch & Learn" sessions). Conducted product training sessions for lighting designers, architects, dealers, and manufacturers. Provided weekly reports to management in Fremont, USA, via Salesforce (written) and participated in regular conference calls via Biba or Amazon Chime with the USA and other colleagues from the International Sales Team. Regularly participated in training sessions and meetings in the USA and UK.
  • 111

    Parental break
    2015.01-2016.01(1 年)
    Taking care of our twins. Supporting my wife establishing her own business. Prepared for the role at Treston Deutschland GmbH
  • Head of Corporate Product and Business Development LED

    Multi-Lite Lichttechnik Handels GmbH, Hamburg, Germany
    2013.05-2015.05(2 年)
    Developed and launched the high-end LED brand Q-MAX in close cooperation with marketing managers. Established a distributor network in Germany, Switzerland, Austria, the UK, and the USA. Managed OEM relationships worldwide, extending the product range and developing new technologies. Co-led a field sales team of 15 people across Germany, achieving significant growth in sales and brand awareness. Created a strong network with architects, lighting designers, and interior designers, successfully promoting Q-MAX. Presented Q-MAX and Multi-Lite at trade shows, enhancing brand awareness and customer acquisition.
  • Managing Director of the German Operation GmbH

    MGC Lamps GmbH / MGC Lighting Group Ipswich, UK
    2009.12-2013.04(3 年)
    Created a business plan for the German GmbH operation, establishing MGC and ist lighting products in the competitive German, Swiss, and Austrian markets. Built a highly qualified customer base from scratch, establishing MGC as a specialist in specialty and LED lighting. Achieved significant growth in turnover, gross margin, and customer base. Represented MGC at trade shows, enhancing the company's reputation as a reliable lighting supplier. Promoted MGC's own LED brand “impact” in Germany, Switzerland, and Austria with success.
  • Sales Manager Creative LED / Architainment / Showtechnic

    Lightpower Showtechnik GmbH, Paderborn, Germany
    2008.10-2009.11(1 年)
    Responsible for sales in northern Germany for LED products. Received extensive training in MA Lighting (GrandMA) lighting consoles and other LED technologies for Architainment and Show/concert touring. Handled special projects and tenders, leveraging a strong network in the entertainment industry to increase sales.
  • Export Sales Manager

    Multi-Lite Lichttechnik Handels GmbH, Hamburg, Germany
    2001.07-2008.10(7 年)
    Developed a high-potential customer base in Europe, the Middle East, Africa, Australia, New Zealand, and parts of Asia. Increased the customer base from 20 to nearly 300 customers, achieving a turnover of €2.0 million after 2 years. Expanded Multi-Lite's presence in the general lighting market, including energy saving lamps and fluorescent tubes. Enhanced knowledge of lighting through extensive training at OEM facilities.

教育经历

  • Berufsschule

    Kaufmann im Groß und Außenhandel
    1999.02-2001.07(2 年)

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