
Selma
Marketing & Language specialist
女30 岁市场策划/市场推广/APP推广/SEO/市场调研与分析/市场专员/文案/市场助理/语文教师/英语翻译/法语翻译/咨询顾问/行业研究/其它咨询/调研职位/教育产品开发/用户研究住在 法国国籍 法国
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简介
Versatile marketing and language specialist with a solid foundation in market research, UX analysis, copywriting, localization and content creation. Skilled in providing deep research-based insights and translating them into actionable strategies that optimize user experience, strengthen brand messaging, and support marketing and growth targets.
Experienced educator with a proven track record in mentoring learners of all ages, supporting their academic development and guiding them toward informed educational and career decisions.
工作经历
Market Researcher
Freelance2026.01-至今(3 个月)- Analyze industry and regional market trends to uncover emerging opportunities - Analyze local regulations, governmental administration and country laws to help make informed market expansion decisions - Conduct research about economic and political stability, policy and country international relations - Deliver reports & insights to cross-functional teams - Evaluate digital products and platforms, documenting usability and performance - Conduct UX research, pricing, and feature benchmarking on competitors - Lead user surveys to gather feedback on design, features, and satisfaction - Perform SWOT analysis to guide product and business strategyVolunteer Learning Advisor & Assistant
Freelance2019.12-至今(6 年)- Facilitates access to online instruction for students & adult learners - Oversees administrative support to minimize time-consuming tasks for parents (phone & email communication, school & exam registration) - Delivers personalized guidance to recent high school graduates, helping them explore available online university courses and programs - Assists adult learners with resuming university studies and advises them on degree planning and career pathways based on individual goals and needs.Content Marketer & Country Manager
Ling (Simya Solutions)2023.10-2025.09(2 年)Digital strategy & growth (SEO/ASO - Mobile App Growth) - Crafted persuasive, localized French content through targeted SEO efforts that generated 60K clicks and 3M impressions - Developed compelling copy for App Store and Play Store, implementing mobile app growth and ASO strategies that resulted in 40K app installs from 2023 to 2025 - Successfully maintained app’s conversion rate at 18–20% by conducting A/B testing on app stores, regular keyword research, optimizing metadata, and creating paid ads (Apple Search Ads) - Initiated and managed outreach campaigns to travel blogs, industry websites, and agencies to build high-quality backlinks and increase referral traffic Brand Development & Market Expansion - Conducted regular market and user research to identify cultural nuances, optimize messaging, and ensure copy resonated with target audiences - Conducted comprehensive competitor research, leveraging insights to tailor marketing strategies, resulting in improved performance and user acquisition - Adapted and localized in-app and on website English copy into French, ensuring linguistic accuracy, cultural relevance, and consistent brand voice Product testing & User Experience - Supported the product team in verifying new feature functionality before release by performing regular QA testing for UX, UI, bugs, and usability issues - Participated in product team discussions to share feedback on usability improvements for feature clarity for right-to-left languages - Led comprehensive interviews with various users to gain deeper user understanding and collaborated closely with the customer service team to deliver timely solutions for users experiencing issuesFreelance Language Quality Analyst
DeepL2023.09-2025.05(2 年)- Assessed text quality in French language for linguistic and contextual consistency - Annotated and corrected written content and audio transcripts to ensure a correct and quality final content - Evaluated written content to ensure alignment with project guidelines - Provided feedback and recommendations, and reported bugs to improve language quality workflows and overall content quality assessmentLanguage educator
Freelance2014.09-2023.06(9 年)- Delivered effective lessons in English, French, and Arabic with creative pedagogical approaches to students aged 8 to 18, both in face-to-face and remote virtual settings - Cultivated a digitally enhanced, friendly homeschool learning environment according to students' learning styles and recognized difficulties to address - Enhanced and optimized language learning curricula with creative materials and digital medium to meet functional learning objectives - Achieved a passing rate of 90% for students taking first and foreign language subjects in national exams (DNB and Baccalauréat)Content Writing & Localization Intern
Linguation Translation Agency2022.04-2022.07(4 个月)- Contributed to agency's expansion in the French translation market by writing 50+ SEO optimized articles in French - Conducted keyword search to understand user intent and drive organic traffic to company website - Leveraged French linguistic expertise to localize, proofread and review agency's website copy for quality and conformity - Performed competitor analysis and price benchmarking to identify and correct gaps
教育经历
Högskölan Väst (Sweden)
Linguistics2018.09-2022.03(4 年)Bachelor's thesis : Anglicisms in the French Language : The Case of the Twitter DiscourseUniversity of Jyväskylä (Finland)
Digitally Competent Educators Certificate2021.09-2022.01(5 个月)Skills covered from the European Framework for the Digital Competence of Educators (DigCompEdu) : -Professional engagement - Digital resources - Teaching and learning - Assessment - Empowering learnersUniversité Clermont Auvergne (France)
English/Translation2013.09-2016.05(3 年)Bachelor's degree in general English with a major in translation
语言
阿拉伯语
母语
法语
母语
中文(普通话)
基础
证书
Apple Ads Certification
2025.04
Content Marketing Certification (Hubspot Academy)
2024.03
Marketing Strategy: SEO Content Writing (LinkedIn Learning)
2023.06
UX Design Strategy and Application (FutureLearn
2021.12
技能
Localization
Communication
Online Education
Language & Linguistics
ASO
SEO
Copywriting
Content Marketing
Market research
Research
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联系方式
33****6066
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