1. Develop and implement the company strategy for the business development of specific markets assigned to the candidate, with special focus to open new opportunities in those industries, generating leads to ensure targets are met or exceeded in the designated markets. 2. Identifies new accounts to sell LED products, develop and maintain relationships with new and existing customers to expand sales. 3. Directs sales forecasting activities and set performance goals in coordination with the Middle East team accordingly in the designated markets. 4. Participates in establishing an annual Industry BP including target customer development strategies in coordination with Middle East team. 5. Represent the company at conferences, exhibitions and other related sales and customer promotion activities 6. Make daily business trip to implement direct development activity, approaching rental/production companies, related consulting/design companies, creative agencies, and professional individuals to favor the company's brand, and coordinate distributors by establishing sales territories, quotas, and goals. 7. Keep informed of new products, services and other general information of interest to customers. 8. Gathers feedback through field activity and transfers the feedback to HQ. Feedback includes product, marketing, sales and service etc. 9. Preparation of monthly AP and quarterly industry situation reports. 10. Manage the communication with the customers and the headquarters during the implementation of the projects.

1. Bachelor’s degree or above with a major in Engineering, Marketing or Business Administration. 2. 5+ years in industrial product B2B, sales & marketing or project management, preferably in the AV industry. 3. 3+ years’ experience in projects related to the markets for this role with sales, marketing and/or product management responsibilities.