About the companyYour future company is a steadily growing DTC brand with strong global expansion momentum. It maintains a leading position within its category and enjoys solid competitiveness and a positive reputation in the U.S. market. The company culture is user-oriented, open, collaborative, and forward‑thinking. To support the company’s long‑term growth, we are seeking a Head of Marketing who will report directly to the founder. This role is pivotal to the future development of both the company and its brand.Job ResponsibilitiesDevelop and execute e‑commerce and omni‑channel market strategies for the North American region, aligning with the company’s overall sales targets and market share growth. Conduct in‑depth analysis of North American market trends, competitive landscape, and consumer behavior to support brand positioning, business expansion, and major strategic decisions.Lead integrated marketing campaigns for core products, overseeing the full cycle from strategy planning, creative development, and channel activation to performance review. Achieve objectives related to product awareness, reputation, and conversion, and be accountable for brand visibility, user engagement, and marketing ROI.Oversee marketing data monitoring and deep performance analysis, continuously optimizing marketing activities, advertising strategies, and user operations through data insights to improve brand exposure, click‑through rates, conversion rates, and overall efficiency.Drive cross‑functional collaboration and end‑to‑end alignment across merchandising, design, operations, supply chain, and marketing teams to ensure visual and brand consistency. Coordinate marketing timelines, resource execution, and project delivery to ensure seamless implementation of strategies across all levels.Build and manage the marketing team, defining roles, supporting capability development, and establishing standardized marketing methodologies and SOPs to enhance team professionalism and operational efficiency.

RequirementsBachelor's degree or above, with 5+ years of overseas work or living experience and strong familiarity with U.S. culture.Proven track record in European/North American brands or DTC brand marketing, with strong expertise in brand strategy, integrated marketing, and e‑commerce growth.Proficient in English as a working language, with excellent project management, resource integration, cross‑department collaboration, and full‑funnel orchestration capabilities.Strong data‑driven mindset and results orientation, capable of independently managing the full marketing lifecycle—from strategy formulation and execution to post‑campaign analysis.