Developing social media content plans that are consistent with the company’s brand identity. Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns. Managing a high volume of daily social media posts. Communicating with social media followers, including responding to queries in a timely manner. Developing and managing social influencer programs and attending social influencer events. Using analytical tools such as Google Analytics, Hootsuite, and Facebook Insights to monitor and evaluate the company’s social media presence and performance. Preparing monthly reports on social media marketing efforts. Suggesting recommendations to adjust the social media marketing strategy for optimal results. Staying up to date on best practices and emerging trends in social media. Performing other duties when needed.

Bachelor’s degree in journalism, communications, marketing, or a related field. 3 or more years of social media experience including planning and managing content in a corporate, or agency setting. Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy. Experience using various analytics software. Ability to use social media for impressions and brand awareness Excellent knowledge of social media platforms including Instagram, Pinterest, Facebook and YouTube. Multi-tasking and time-management skills, with the ability to prioritize tasks. Ability to work in a fast-paced, high-pressure environment.