Key Responsibilities • Drive innovative content strategy that challenges fashion norms. • Create high-impact visuals and videos for platforms like TikTok, Instagram, Douyin, Xiaohongshu (RED), and WeChat. • Lead creative direction for photoshoots, styling, and campaign storytelling. • Experiment with AR, 3D, AI, and motion graphics to elevate digital presence. • Stay ahead of trends in fashion, tech, culture, and the metaverse. • Retouch and prepare images for digital and print formats. • Photograph new collections and drops with clean, high-quality output. • Plan and execute both studio and lifestyle/location shoots that align with the brand’s spirit. • Capture behind-the-scenes moments, styling clips, and engaging short videos for social media. • Maintain a fast-paced creative workflow that supports regular releases and campaigns.

Location: Hangzhou Job Type: Full-time / Part-time / Freelance Reports To: Creative Director / Marketing Lead About the Role We’re looking for a creative and visionary Content Creator to craft engaging digital content that captures our brand identity, builds community, and strengthens our online presence. You’ll be responsible for conceptualising, shooting, editing, and distributing high-impact visual content across platforms, ensuring consistency in storytelling and aesthetics. Who you are • Proven experience in fashion/luxury content creation. • Strong skills in photography, videography, and editing (Premiere, final cut Photoshop, CapCut, etc.). • A distinct, sharp artistic eye and ability to shape brand identity. • Social-native across IG Reels, TikTok, Xiaohongshu, Douyin. • Experience working with influencers, stylists, and creative teams. • Curious, creative, trend-driven, and forward-thinking.