• Develop and execute strategies to expand LG Information Display and AV solutions distribution. • Conduct market research to identify opportunities, customer needs, and competitive positioning. • Build and maintain strong relationships with LG, resellers, system integrators, and key partners to drive sales growth. • Support product management and sales planning by aligning distribution strategies with business objectives. • Assist in sales forecasting, demand planning, and target setting to optimize market performance. • Maintain and update product information, pricing, and promotional strategies in company systems. • Analyze sales data, market trends, and competitor activities to refine business strategies. • Develop and deliver training programs and product knowledge sessions for internal teams and partners. • Coordinate product launches, promotions, and marketing activities to maximize sales and brand visibility. • Ensure alignment of LG’s distribution policies and sales strategies with company goals.

5 years 4 months (2 years 1 month) • Develop and execute comprehensive sales strategies targeting corporate and government sectors, emphasizing audio visual systems such as video walls, digital signage, projectors, and conferencing solutions. • Cultivate and nurture strong relationships with key stakeholders in the corporate and government sectors, including procurement officers, and decision-makers, to understand their needs and provide tailored solutions. • Lead and motivate a sales team dedicated to the B2B channel, ensuring alignment with sales targets, fostering their development, and providing necessary support. • Analyze market dynamics within corporate and government spheres, identifying emerging trends and opportunities, and adapting sales strategies accordingly. • Respond efficiently to Requests for Quotation (RFQs) and Requests for Information (RFIs), maintaining a high level of responsiveness and accuracy in all interactions. • Collaborate closely with internal teams to ensure seamless project execution, including pre-sales consultancy, project management, and post- sales support, to ensure client satisfaction and retention. • Generate comprehensive reports on sales pipelines, trends, and forecasts, providing actionable insights to enhance sales performance and achieve corporate objectives.

(3 years 3 months) • Networked with key industry players to identify bidding opportunities for projects, made offers, and closed deals. • Developed strong relationships with customers in various sectors such as Corporate, Retail, Government, Hospitality, and Education. • Coordinate end-to-end supply chain processes and control logistic cost activities to ensure planned profitable growth. • Managed the entire product line life cycle, from strategic planning to tactical activities, including development and implementation of the product based on market requirements and technical practices. • Determined product pricing by utilizing market research data, reviewing production and sales costs, anticipating volume, and costing special and customized orders. • Conduct technical training and presentations for customers, sales channels, and internal teams on new products, configurations, and complementary technology solutions. • Develop sales strategies and build strong relationships with customers in various B2B channels to increase the sales of Sony's audio-visual products and solutions. • Conducted market research and feedback to specify current and future product requirements. • Introduced new products by developing time-integrated plans with sales, advertising, and production teams. • Prepared product sales forecasting, managed inventory turnover, and maintained product availability.

• Lead the design and implementation of system configurations to optimize Security and Safety Systems for peak performance. • Evaluate integration possibilities and ensure flawless execution during system implementations. • Oversee the creation and management of comprehensive technical documentation, drawings, and activity reports. • Define and coordinate commissioning tasks and procedures, ensuring seamless project delivery. • Streamline the collection and organization of client information using efficient project management systems. • Supervise project teams closely, ensuring adherence to project scopes and deadlines. • Foster regular communication with project management, subcontractor engineers, and client teams to maintain project momentum. • Prepare and deliver detailed reports and presentations to convey project specifics to technical and non-technical stakeholders, ensuring clear alignment and communication.

• Assist in resolving customer issues, execution team, and sales representative's queries by creating a technical submittal set and commercial offer. • Choose the optimal materials, equipment, and feature sets based on an engineering review and validation of manufacturers' specifications to create a bill of materials. • Handle Requests for Quotation (RFQs), Requests for Information (RFIs), and reply to consultant's comments to ensure efficiency. • Collaborate with consultants to meet the client's needs and provide the right solution as per the project specifications and requirements. • Develop relationships with customers to better understand their needs and build loyalty by becoming a trusted advisor and ensuring their satisfaction. • Design schematic diagrams to show the system-level interconnection among components with other systems.

(1 year 2 months) • Programming, testing, and commissioning of low-current and Audiovisual systems. • Leading the installation team in the best practice to reach the shortest execution period. • Scheduling and evaluating the progress of installation regarding the set schedule. • Supervising and handling the implementation of multiple sites. • Responsible for activities concerning testing, commissioning, and handover.