Dynamic and results-driven Technical Sales Engineer with 20 years of experience in The Broadcast and AV Pro industry across the MENA region and international markets. Proven track record in driving sales and delivering technical pre-sales support, with hands-on expertise in designing and implementing tailored solutions for live production, IP streaming, and media workflows. A unique blend of experience across the entire value chain, including broadcasters, system integrators, technology vendors, and distributors/resellers, equips me with a deep understanding of customer needs and the full sales lifecycle. Skilled in solution architecture, client engagement, product positioning, and post-sales support, consistently aligning innovative technologies with business goals to exceed performance targets. Known for building trusted client relationships, managing complex solution sales, and delivering future-ready systems that enhance operational efficiency. Passionate about transforming media operations through cutting-edge technologies and collaborative solution delivery.