工作经历

• Senior Trade Marketing Manager

  Midea Group

  2025.01-至今

  (6 个月)

  Trade Marketing Manager onq 2021- anpen 2025(3 roga 10 MecqyeB) Responsibilities Promoters project management for Russia and Belarus - Weekly/Montlhy/Quarterly management of sell out, target achievements, promoters efficiency and productivity - Implementation of motivational scheme to control promoter efficiency whilst offer best bonuses for top performing promoters - Close cooperation with sales and product marketing team to drive sell out on retailer/category/SKU level Rich content management - Production of rich content for online channels in line with global guidelines -Oversee development and execution of monthly content calendar, including plotting digital marketing campaigns activation and asset needs - Briefing external agencies Trade equipment management (Brand zones production, brand storeconstruction, ROl tracking) Development and launch of trade marketing activities at the federal and local level Organization of dealer conferences, exhibitions Achievements: - Promoter efficiency level in 2023 is the best since promoter project launch in 2018 - Average promoter productivity increased by 50% YoY - Managed promoter expansion by +100ppl in 1 month
• Senior Trade Marketing Manager

  Midea Group

  - Midea Russia MocKBa,MocKBa,PoccMq OnbIT pa6oTbl
• Trade marketing specialist

  Progression Group

  MapTa 2020 -IoHq 2021(1 ro 4 Mecqua) Responsibilities: - Promoters motivational program development to increase loyalty and team engagement, product knowledge and drive sell out performance - Adoption and implementation, initial set up of Retail management system for sell out tracking, promoters management, retail fixtures and display tracking - Promoters project analytics assistance, monthly/quarterly reports compilation - Promo calendar update - POSM/Souvenirs production -ORM - Assisted in livestreams, online conferences organization Achievements: - 1st across all overseas BUs implemented Retail management system and shared implementation road map with other BUs 7neT 4 Mecq叫a
• Junior account manager

  MOCKBa

  MapTa 2015-WIoHx 2016(1 roA4 mecq叫a) Responsibilities: - Managing Apple brand zones merchandising projects - Staff recruitment and training(15 brand advocates) - Building relationships with partner's HQ - Monthly and quarterly analytical reports preparation for the client - Preparation and implementation of projects for the new Apple products launch (re-merchandising of brand zones within 48 hours) -Tender proposals preparation
• Account executive

  ceHTq6px

  2013-中eBpanq 2015(1ro 6 MecqueB] Responsibilities: - iTunes gift card merchandising project management - Setting tasks for the team(1coordinator and 3 merchandisers) and monitoring their implementation - Monthly analytical reports preparation for the client Project coordinator Aeka6pq 2012-aBrycTa 2013(9mecqueB) Responsibilities: - POsM design and production for Heineken motivational program project - Redesign of the program's visual style (including the official website,welcome-kit) - Development and production of POSM for program participants
• Evening receptionist

  A.R.M.I

  ceHTa6pq2011-WIOHx2012(10 MeCq4eB) Key responsibilities: -Receive and distribute incoming calls -Working with PC and office equipment - Meeting and greeting visitors - Responding to top management's requests Achievements: was offered the position of Associate in the client department
• Intern

  Renaissance Insurance

  uhonx 2011- aBrycTa 2011(2 Mecxua) Key responsibilities: - Searching for contractors - Preparing presentations for clients - Participation in the development of conceptions and mechanics of promo- actions
• Telemarketing Consultant

  State University of Trade and Economics

  2011 -Max 2011(4 Mecxua) Key responsibilities: - Implementation of making calls to customers for selling products of Renaissance Life(NPF, Life); - Maintaining client portfolio O6pa3oBaHVe