Job Overview We are looking for a creative brand planning specialist to join our team. This role will be responsible for developing and executing brand strategies, enhancing brand awareness, strengthening brand image, and promoting sales growth. Job Responsibilities 1. Collaborate with the marketing team to develop and implement a comprehensive brand promotion plan. 2. Analyze market trends and competitor analysis to support brand positioning and development direction. 3. Plan and execute online and offline activities, including but not limited to social media marketing, KOL collaborations, limited time stores, etc 4. Monitor the effectiveness of brand activities and adjust strategies based on data analysis. 5. Maintain consistency in brand image and ensure that all market materials comply with brand guidelines. 6. Coordinate internal resources to ensure the project is completed on time and meets expected goals. 7. Follow up on industry trends, collect feedback, and continuously optimize brand strategies.

Job requirements 1. Requires experience in operating the Gentle Monster brand 2. Have at least 2 years of experience in brand planning or related fields such as marketing. 3. Have a profound understanding of mid to high end wearable devices, familiar with fashion trends, and have relevant experience in international brands 4. Familiar with digital marketing tools and technologies, with successful brand building cases preferred. 5. Strong communication skills, able to effectively collaborate with cross functional teams. 6. Ability to use English as a working language (non written)