Brand manager：（local华人皆可） 汇报对象：直线GM 欧洲本土化品牌+媒介pr（纸媒，电视媒体），纯线下 下属：1活动执行 现场办公：杜塞尔多夫 岗位职责 1，战略规划与执行：依据公司目标，结合德国和欧洲市场趋势，为营销举措设定可衡量的目标，制定并实施营销计划； 2，品牌管理：开展市场调研和分析，识别品牌差异化和增长机会；与内部团合作开发有创意且具影响力的品牌资产，包括宣传资料、网站内容和社交媒体活动和媒介联盟。 3，线下活动管理：构思、策划并执行一系列具有高影响力的线下活动，提高用户参与度和互动性，通过参会者反馈、潜在客户生成和销售转化情况，衡量并分析线下活动的有效性。 4，市场分析与洞察：持续监测和分析欧洲市场的趋势、消费者行为和变化，识别新兴营销机会与威胁，并制定积极主动的应对策略。 5，团队领导与管理：领导高效团队，提供明确的方向、指导和辅导；营造协作创新的工作环境，促进营销部门与其他部门的跨职能合作。 任职资格 1，具备5年以上市场营销经验，熟悉德国和欧洲市场，了解当地用户喜好、文化和生活习惯。 2，有成功制定并执行推动业务增长和品牌知名度提升的营销策略的经验。 3，具备出色的学习能力、市场洞察力、团队协作能力、项目管理能力和结果导向能力。 4，具备不错的抗压能力和创新思维，有想法，勇于尝试新的营销策略和方法。 Job Responsibilities: 1，Strategic Planning and Execution: Based on the company's objectives and in combination with the market trends in Germany and Europe, set measurable goals for marketing initiatives, and formulate and implement marketing plans. 2，Brand Management: Conduct market research and analysis to identify opportunities for brand differentiation and growth; collaborate with internal teams to develop creative and impactful brand assets, including promotional materials, website content, social media campaigns and media alliances. 3，Offline Event Management: Conceive, plan and execute a series of high-impact offline events to enhance user participation and interaction, and measure and analyze the effectiveness of offline events through attendee feedback, lead generation and sales conversion. 4，Market Analysis and Insights: Continuously monitor and analyze the trends, consumer behavior and changes in the European market, identify emerging marketing opportunities and threats, and develop proactive response strategies. 5，Team Leadership and Management: Lead an efficient team, providing clear directions, guidance and coaching; create a collaborative and innovative working environment and promote cross-functional cooperation between the marketing department and other departments. Qualifications: 1，Have more than 5 years of marketing experience, be familiar with the German and European markets, and understand local users' preferences, cultures and living habits. 2，Have experience in successfully formulating and executing marketing strategies that drive business growth and enhance brand awareness. 3，Possess excellent learning ability, market insight, teamwork ability, project management ability and result-oriented ability. 4，Have good stress tolerance and innovative thinking, be creative and dare to try new marketing strategies and methods. Wehcat ID: victoryyyliu Email address: victory.liu@georjob.com