What you will do: • Channel Strategy & Leadership: Develop and implement channel marketing strategies that support revenue growth and align with brand goals across B2C and B2B segments. • Team Management: Lead and mentor one direct report with plans to expand the team. Foster a collaborative and high-performance marketing culture. • Omnichannel Campaign Execution: Design and execute marketing campaigns across digital (email, social, web), SEM, SEO, print, and in-store channels to build brand awareness and generate leads. • Big Box Retail & In-Store Branding: Manage marketing programs for major retail partners including promotional planning, signage, end-cap branding, and co-branded efforts. • Trade Shows & Events: Plan and oversee all aspects of trade shows and events including strategy, logistics, promotions, and post-event lead nurturing. • Marketing Calendar Ownership: Create and manage the master marketing calendar to ensure timely and aligned execution of initiatives. • Budget Management: Allocate and manage marketing budgets effectively with a strong ROI mindset. • Lead Generation & Nurturing: Partner with sales to design and implement customer acquisition strategies and lead nurturing workflows through the marketing funnel. • Content Leadership: Oversee content development across channels to ensure messaging is consistent, on-brand, and optimized for audience engagement. • Analytics & Optimization: Track KPIs and campaign performance using data analytics tools. Leverage insights to improve targeting, creative, and conversion rates across channels. • Relationship building and development: Build strong relationships with brand partners, sales team, and stakeholders.

What you bring: • 8+ years of marketing experience, with at least 4 years in a channel or trade marketing role • Proven experience working with big box retailers (e.g., Costco, Walmart, Home Depot, etc.) • Strong knowledge of omnichannel marketing strategies, customer journey mapping, and funnel optimization • Proficiency in analytics platforms (e.g., Google/Adobe Analytics, HubSpot, Salesforce) and ability to extract insights for decision-making • Experience in SAP • Demonstrated success in SEO strategy, SEM/PPC campaign management, and conversion rate optimization • Strategic and hands-on experience managing trade shows, events, and in-store activations • Experience in content marketing leadership, brand storytelling, and social media engagement • Strong project management, organizational, and collaboration skills • Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA a plus) • Leadership and development experience • Must be available for occasional travel- *Passport holder What you will receive: • Competitive salary and benefits package • Opportunity to shape the future of a fast-growing brand • A creative and collaborative team environment • Remote work flexibility