1, Proficiency in the drawing of design drawings such as 3D MAX AUTOCAD and PHOTOSHOP. Good at Business Design(Store Identity System and Point of Sales Materials). 2,Learn about the trends in Space Identity across the world. 3, Clarify the information indicators of specific projects, analyze the projects, lead the team to carry out creative research and development, and develop project plans. 4, Instruct team designers to prepare design plans, design drawings and renderings. 5, Representing companies in industry exchanges and other activities, integrating external professional resources. 6, Cooperate with on-site construction to provide on-site work guidance and technical support for the project. 7, Responsible for the standardization and correctness of the completed design documents, drawing design quality, drawing layout quality and design calculation data according to the design standards and customer needs set by the superiors.

The Chief Designer is required to design the shop front for different kinds of companies, like companies selling electronic products, or selling beverages, and so forth. There are many kinds of enterprises that the Chief Designer designs for, so the shop front style would also become very different.