- A deep understanding of NetEase's core values and vision. - 5 or more years of PR, social, digital marketing experience in games, tech and/or entertainment industry. - 2 or more years of social media and content marketing focused program oversight. - Clever writing and speaking skills in English, excellent communication and project management skills. - Team management experience and ability to lead and inspire a team of direct reports in a collaborative manner. - Good judgment in navigating and resolving sensitive situations online. - Ability to work with remote/international teams to meet joint goals. - Bachelor's degree in Public Relations, Marketing, Journalism, a related field, or equivalent. - Familiar with Dead by Daylight or Lord of the Rings is preferred.

Responsibility - Manage the global community team of a NetEase game product. - Develop overall social media marketing, player relations and original content strategy. - Track programs budgets and oversee overall social media and original content budget. - Evaluate and lead innovation across platforms and channels, leveraging critical industry insights. - Oversee channel prioritization, PDCA, momentum plans to ensure progress toward overall program goals. - Partner with Global Brand Marketing teams to ensure brand consistency. - Maintain and optimize NetEase’s social media and original content playbook, brand voice and guidelines. - Works within strategic communications and other internal departments to ensure cohesion, create synergies and streamline processes.