A Market Research Analyst collects and analyzes data on consumers, competitors, and the marketplace. They provide insights and recommendations to support decision-making, identify market trends, and improve competitiveness. Strong analytical skills, knowledge of statistical packages, and excellent communication are essential. Scope and Responsibilities: Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations Understanding business objectives and designing surveys to discover prospective customers’ preferences Compiling and analyzing statistical data using modern and traditional methods to collect it Perform valid and reliable market research SWOT analysis Interpret data, formulate reports and make recommendations Use online market research and catalogue findings to databases Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct Remain fully informed on market trends, other parties researches and implement best practices

Requirements and skills: Proven Market Research Analysis experience Ability to interpret large amounts of data and to multi-task Strong communication and presentation skills Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office Search engines, web analytics and business research tools acumen Familiarity with CRM programs Adequate knowledge of data collection methods (polls, focus groups, surveys etc) Working knowledge of data warehousing, modelling and mining Strong analytical and critical thinking BS degree in Statistics, Marketing or related field Familiar with European and American culture, English as mother tongue is preferred