• 搭建全球媒体资源矩阵（含媒体 / KOL / 社区平台），制定分渠道传播策略。 Build a global media resource matrix (including media/KOLs/community platforms) and formulate channel - specific communication strategies. • 负责 TikTok，Instagram，Youtube 等主流媒体平台的 KOL、KOC 运营，制定 KOL 推广计划，进行红人营销相关推广工作的落地执行。 Manage the operation of KOLs and KOCs on mainstream media platforms such as TikTok, Instagram, and Youtube. Develop KOL promotion plans and implement relevant promotion work for influencer marketing. • 负责公司在北美市场的官方社媒账号运营，搭建私域流量池。做好社群用户关系管理和维护。 Manage the operation of the company's official social media accounts in the North American market, build a private - domain traffic pool, and manage and maintain community user relationships.

• 本科及以上学历，新闻传播学、市场营销、国际传播等相关专业优先。 A bachelor's degree or above, with a preference for relevant majors such as journalism and communication, marketing, and international communication. • 良好的英文听说读写能力，英语专业四级或大学英语六级以上。 Good English listening, speaking, reading, and writing skills, with a TEM - 4 or CET - 6 or above. • 互联网冲浪爱好者，熟悉社交媒体玩法，对时事热点敏感，有好奇心。 Internet enthusiasts, familiar with the 玩法 of social media, sensitive to current affairs and hot topics, and curious.