Support long-term growth of conpany and have far-reaching responsibility within the SEA market. Executes the business plan, achieving established P&L objectives. Maintain a good relationship and communication with existing customers. Grasp their needs in real time, and handle various business matters, such as business negotiations, contract signing, sales execution, after-sales service, and payment collection plan development. Develop new regions and franchisees, conduct business communication with franchisees/agents, and achieve cooperation. Conduct market research and analysis in overseas regions, understand competitors' market layout, and adjust business plans in real time. Ensure food safety, hygiene, and quality standards to guarantee customer dining safety. Always collaborate and stay on the same page with the Leadership Team in China. Participate in international or regional exhibitions, expand the company's brand influence, develop market development plans after the exhibition, and follow up. Build and maintain a motivated and efficient team to unleash employee potential.

Proven results as a Chief Operating Officer, Area Manager, or a similarly relevant role. Have more than 3 years experience in the chain catering industry. Fluent in English and Chinese. Be able to independently develop customer resources and adapt to occasional travel. Experience of starting SEA business from scratch will be a plus. Have strong execution ability and team cooperation spirit, strong sense of responsibility and resilience. Have strong market insight, public relations skills, communication skills, business negotiation skills, and adaptability, with clear logical thinking. Bachelor's degree or above and required work experience are preferred.