工作经历

• Far East Asia Sales Manager

  Kraftia Pet Care AG

  2021.03-至今

  (5 年)

  Head office in Zug, Switzerland, Kraftia Pet Care AG is a new pet food manufacturing, sales and marketing company. Launching its products in 2021 to 5 continents. I am based remotely in Malaysia covering Asia market for:- · To prospect and identify potential and reliable distributor(s) in every country in Asia. · To provide training on product knowledge, nutritional philosophy, and USP or key advantages over others. · To provide commercial and marketing support to distribution partners. · To “think global, act local” for brand building in every country. · Supply chain/stock management, forecasting, margins and price setting across the supply chain which includes shipping costs, import taxes, VAT, right to final consumer price. · Health certificates, local importation regulatory requirements and processes for each country
• Export Manager International Sales – South East Asia & Oceania (1 year Contract)

  Relaxo Footwears Limited

  2019.07-2021.02

  (2 年)

  Headquartered in New Delhi, India, Relaxo Footwear is engaged in manufacturing and exporting footwear products such as designer footwear, leather shoes along with casual and formal footwear for men, women and children. Established as a small enterprise in 1976, the company has been a publicly listed company since 1995. With its 9 manufacturing units, Relaxo produces over 700,000 pairs of footwear every day. Key Responsibilities: · To Increase channel sales from existing clients in the geographical region (Both Volume and Value) · To establish new distributors in untapped markets to increase distributor coverage · To coordinate with various distributor resources in the region for regular and timely order dispatch · To ensure issue resolution and sales increase · To identify and strategize formulation for focus, potential, opportunistic and private label markets within the geographic zone · To analyze secondary sales channel of each distributor for sales strategy formulation · Adherence to Sales Budget : To keep track of all Selling Variable Expenses (Advertisement, Sales Promotion, Distributor Commission) in adherence to the budgeted amounts · NPD Introduction and Coordination : To facilitate increase in NPD Revenue contribution in their respective regions through coordination with Exports SCM · Distributor Assessment : To analyse distributor capabilities (Capabilities, Financial Health, Intention) for each country to assess suitability for business · To ensure timely delivery, quality and service to buyers in competitive time frames in coordination with all stakeholders · To set up TNA Plan for junior colleagues · Diversification of Product Mix : To Increase the Basket of products to be billed to the distributor and thus increasing average pair value · Inventory and Stock Availability : · To coordinate with Exports SCM for Timely dispatch · To Improve Working Capital Efficiency with focus on keeping inventory within targeted values · AOP Submission and Target Setting : To provide robust estimates for their respective region for the AOP exercise carried out every year and also in terms of target setting for the respective distributor resources · Area of Coverage: SEA and OCEANIA
• Sales & Marketing Manager (1 year Contract)

  Prym Consumer Malaysia

  2018.06-2019.06

  (1 年)

  Prym Group is a German based worldwide leading supplier of sewing and handicraft accessories, also the largest supplier of hard haberdashery to the US and European markets. Their product ranges from Sewing, Patchwork and Quilting, Knitting Pins & Accessories, Household & Garment Accessories, Craft & Hobby Accessories, with over 95% of company’s product are exported to countries such as the United States of America, Canada, United Kingdom, Australia, Latin America, Africa, and Asia with the balance sold to the local companies. My role is to head and grow the business in APAC region. Key Responsibilities: · Direct the oversea sales division by establishing goals and ensure strategies are well implemented to improve sales performance · Initiates and accomplishes business development activities; identify market potential for action plans; implements sales plans and drives the team to achieve the business objectives · Review the existing and develop the future strategic approach concerning sales & marketing · Analyze customers, market and competitors’ information; monitor and conduct market research on products for further improvement plan. · To implement and to monitor marketing activities such as brand marketing, merchandising visibility in stores and digital marketing making use of social media, influencers and direct email marketing. · Build and maintain long-term key clients/distributors’ relationship, ensure excellent and superior customer service on both new and existing customers. · Monitor and evaluate the activities and products of the competitors; formulate a structured price list and discount rate. · My role involves about 50% of traveling overseas and sensitivity to cross cultural issues.
• Head of Sales

  Luxasia (M) Sdn Bhd

  2016.10-2018.05

  (2 年)

  Luxasia is a leading fragrance, cosmetics and professional skincare distributor in the Asia Pacific region. We distribute world renown brands such as Calvin Klein, Salvatore Ferragamo, Issey Miyake, Burberry, Bvlgari, Prada, Coach, Mont Blanc and others. · Overall responsibility of all sales and marketing activities to meet the goals and objectives of the brand/principal group and the company. · Ongoing review and evaluation of brand/s business performance and own team, to ensure achievement of monthly and annual sales targets and to uphold the positioning of the brands in its distribution such as Departmental store, Chain stores, perfumeries, Travel Retails, Wholesalers & etc. · Drive Strategy, Growth, New initiatives for the business within the geography. · Responsible for the overall P&L of the brands up to product contribution and relevant KIPs encompassing effective management of stock holding and set A&P budget. · Lead, coach and guide direct reports to develop strong brand knowledge, marketing, and business capabilities and inculcate team working spirit. · Review and analyze trade sales performances against programs and plans · Monitoring channel payment · Compile and review competitor’s sales & marketing activities periodically, as well as ongoing collection of market data, trends and information, for analysis of the brand/s competitive performance and decision making.
• Country Manager

  Able Perfect Sdn Bhd

  2013.01-2016.10

  (4 年)

  Able Perfect Sdn Bhd is a leading supplier of containerized cooking oil registered in Selangor, West Malaysia, operating from four factories in Malaysia and Indonesia. Work Descriptions : · Manager the overall marketing and sales strategy, sales planning, and sales force deployment plan and forecast to achieve annual corporate sales target. Set the periodic sales target and manage the target setting/ achievement to ensure annual corporate sales target are met. · Responsible for the P&L of the company, sales revenue growth, sales management, budget preparation, and control, product pricing, key account management, operation expenses, market research and brand strategy. · Digital marketing, CRM, Social Media marketing initiative plan and execution. Periodically review and realign marketing plans according to effectiveness and to adapt to latest technology and environment. · Provide the strategic vision planning expertise, and operational leadership required to achieve company’s operating goals. · Building local market from scratch. Plan and execute initiative from product design, labelling, packaging, pricing strategy, go-to-market approach for both MT and GT, which includes managing distributors and wholesalers. · Work closely with functional managers to provide them with operational support. · Identify and appoint distributor/wholesaler to increase distribution points to always ensure product availability. · Identify problems and solution provider to various departments’ issues or problems. · Prepare and present to the Board quarterly report on sales & marketing, business and operating plan update and financial KPI.
• National Sales Manager

  LH Sales & Marketing Sdn Bhd

  2009.02-2012.12

  (4 年)

  Recruited to lead the sales and marketing activities for products under my portfolio for the whole of Malaysia and manage a team of 8 Trade Marketing Executives. · In charge of many agency brands. The biggest one is P&G – one of the largest consumer brands in the World. The other is a supplement brand named Kordel’s. As a National Sales Manager, I am directly dealing with Key Accounts, comprises of Pharmacies (both chain and independent), Hyper & Supermarket, wholesalers, and online channels such as Shopee and Lazada. I work closely with buyers of these customers in planning, brand activations, marketing ATL and BTL, working with agencies that supply promoters for events, pop-up stores, and online channels. We appoint 3PL in the sending our orders to customers. · Also involved in sales and marketing planning day-to-day including expanding distribution points of our products, increasing product visibility and shelf presence, launching of new product lines, formulating promotion activities to increase sales and awareness, etc. · To develop and formulate the development of business opportunities and sales plans · Prepare, plan and implement sales and marketing strategies, in-line with the direction from principles. · Secure business opportunities and achieve the KPIs which includes sales target, profitability and growth in line with our objectives. · To manage and lead Sales Team via Operation Supervisor and Team Leaders. · Ensure all operational processes are adhered to and make necessary amendments or enhancements to improve operational efficiency. · Maintain and build excellent business relationships with Principal and customers
• Sales Team Leader

  Various Sales Position (2004-2006) & Coca-Cola Bottlers Malaysia

  2006.08-2009.02

  (3 年)

  Work Description : · Train, guide, and monitor a group of Sales Merchandisers. There are 5 sales merchansider that are reporting to me. Conduct weekly briefing with Sales Merchansider on ongoing and upcoming promotions, each merchandiser’s KPI updates, stock quantity in every outlet, tracking on POIs in all outlets and so on. · Planning and execution of promotions for outlets under my care. Promotion activities are intensive, planning, execution and post promotion review with every outlet. · Sales presentation, business review and sales review. · Liaise with key accounts personnel at outlet level.

教育经历

• Informatics College KL

  Business Management

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