1. Responsible for promoting social products in overseas markets (especially Singapore). Through various communication channels such as Xiaohongshu, Douyin, etc., create and publish content introducing the products, aiming to promote the company's products and increase user growth. 2. Formulate marketing strategies and KPIs based on the company's product positioning and market strategy, increase exposure and new user activation rate through organic growth and commercial traffic. 3. Possess excellent advertising management skills, monitor channel quality and conversion rate, and optimize structure and strategy accordingly. 4. Analyze market and advertisement data, establish and improve advertisement database and strategy to optimize promotion effect. 5. Conduct regular research on similar products in the market, continuously adjust advertising strategies, provide analysis documents and make optimization suggestions.

1. Bachelor degree or above, 1-3 years of experience in mobile internet advertising. 2. Must be a Singapore Citizen or Permanent Resident, fluent in English and Chinese. Fluency in a third language is preferred. Must be able to travel to Shanghai for 1-2 months per year. 3. 3. Experience in running successful advertising campaigns on mainstream overseas media platforms with KPIs significantly better than competitors. Experience in promoting products in Singapore is preferred. 4. Familiar with overseas application advertising methods, techniques and channel effectiveness. 5. Sensitive to data, able to understand the relationship between various data and perceive changes in data. 6. Excellent logical and abstract thinking skills.